Wear the Change
Let’s get dressed for today. And tomorrow.
Let’s put on the new and beautiful that include the old and reusable. Let’s fit into fashion more comfortably by living what we believe in through all the stages of life. Let’s dress ourselves in real kindness towards people and our planet. And let’s look good by doing good – season after season. It’s time to try on a fresh approach to products inspired by our innovative origins. It’s time to make sustainable the new normal.
It’s time to wear the change that we want to see in the world.
It’s time. #wearthechange
Wear the Change, our umbrella claim for all our sustainability efforts in the past, has now become our brand claim – with this we strive to take sustainability to the next level. This change not only refers to our range, it also reflects social, cultural and environmental changes and the way the brand experience evolves to adapt to new developments. The goal of this approach is to develop better products for customers and – not least – to have a positive impact on the lives of our employees and workers in producing countries.
Sustainability is and always will be at the heart of everything we do and we want our brand claim to reflect what we are trying to achieve.
C&A has always been a leading force in fashion and shaped the industry for decades. Using our heritage as an inspiration, our vision for the future is to make sustainability the new normal. Wear the Change does not only relate to our efforts to create more sustainable products, to innovate or to care for the environment, our employees and workers in the supply chain – there is much more to it. In our current time of change regarding culture, environment, society, traditions, fashion and the desire for a more sustainable lifestyle, C&A as a progressive brand now goes one step further into translating a traditional, family-owned business into today’s modern world. That’s why we constantly adapt our processes and operations, focusing on our customers and their needs in this world of change while still trying to reduce negative impacts across our operations and the supply chain.
With Wear the Change we promise quality, inclusiveness, a great price value, a modern appeal and an acceleration of our sustainability work.
C&A is the perfect choice for positive people enjoying life, being authentic, modern, diverse, relationship driven and inspired by values – without making a compromise in sustainability. ‘Wear the Change’ stands for all of this – for a better now and especially for a better tomorrow.
Of course you can still recognize our sustainable products at first glance – simply look out for the green icons that explain the respective sustainability aspects.