Manufacturing

Innovative European textile manufacturing

For the transition to sustainability, it’s time to rethink the fashion industry. So, we are thinking more holistically, by establishing a factory in the heart of Germany, questioning everything we know and finding alternative solutions. Starting with the most popular wardrobe staple: blue jeans.

The fashion
revolution
starts
with your jeans!

#wearthechange

FIT – The factory for textile innovation

FIT is our contribution to establishing a more digital and sustainable supply chain and manufacturing process. One of the key features of this is operating a factory locally. FIT enables us to create an environment in which processes are continuously evaluated and optimised. So, we can make your denim a little bit more sustainable each and every day.

Feel comfortable in your own skin. Because you know exactly where your jeans are coming from.

Sustainability Closer than Ever

Our factory has a sustainable supply chain as all the components are sourced in Europe.
Transport over shorter distances – thanks to a central manufacturing location in Germany
Sustainable fashion that is closer to you

Our initiative for long-term change: the FIT lab

We work every day to find more environmentally-friendly materials and more efficient processes. We don’t have all the answers yet. We fail and learn. We’ll keep going until we make the fashion industry sustainable. Progress we have made:

Collaborations with universities and start-ups

e.g., Hochschule Niederrhein, Textil Academy NRW, RWTH Universität Aachen

Rollout of an energy and sustainability management system
Developing new methods of recycling for waste cuttings
Robotics process automation

Artificial intelligence and digitalisation

More agile: Traditional sewing lines have been replaced with automated machinery that collaborates with workers
Monitoring general manufacturing processes, more efficient production and energy and water consumption