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Hello, I’m a plastic bottle. When I grow up, I want to be fashion

Jackets, shirts and shoes don’t have to stop accompanying us when they are no longer our style. And neither do carpets, fishing nets, plastic bottles or even your favourite wool jumper from 1998. All of these examples are ultimately one thing: precious materials. New things can be made from them, and thus they can have comeback after comeback.

Things we value: our resources

The recycling of old or used materials leads the way towards a more circular fashion system — one where materials can be used again and again (and again). Since it takes quite a lot of energy, water and other resources to make materials like cotton and polyester from scratch, using recycled materials helps save on those resources, while at the same time reducing waste. It’s a win-win for everyone!

Things we value: our materials

Synthetic fiber

  • Polyester made of recycled materials. Creating new materials from waste like plastic bottles — that’s what a circular economy is all about. In 2018, we sold more than 300,000 polyester pieces certified with the Global Recycled Standard (GRS) or Recycled Content Standard (RCS). Most of the polyester was made from plastic bottles with higher ambitions.
  • Nylon made of recycled materials. Fishing nets, carpets, fabric scraps, even old fabric remnants — all our nylon has a very interesting life history.

Organic materials

  • Recycled cotton. In addition to our Bio Cotton commitment, we use recycled cotton.
  • Recycled wool.
  • Recycled cashmere.

We increased the quantity of recycled fibres in our collection by 12 times.

Things we value: our materials over and over again

Why use new materials when we can use what we already have? We have taken big steps to increase the amount of recycled materials in our clothes. All our products made with recycled materials are certified with the Global Recycled Standard or Recycled Claim Standard. They are made with at least 20% recycled materials. For example: polyester and nylon made of recycled materials in our outerwear or lingerie, recycled cotton in our denim and recycled cashmere in our knitwear. And we continue to find more ways to incorporate recycled materials into all our collections.

Our commitment to recycling doesn’t stop at the clothes we make

We’re always looking to step up our game. Over the past few years we also made some changes in our stores, like banning plastic bags and introducing reusable bags instead. We also recycle our hangers – after all, they’re meant to hang, not be left hanging.

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Women
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Babies