Things that make us happy: transparency
Our goal is to be using 100% more sustainable cotton by the end of 2021. Also, we want to use more certified organic cotton – right now about half of the cotton in our European collections is Bio Cotton, because there just aren’t enough organic cotton farms to supply us. Every product with a Bio Cotton icon on it is made with a minimum of 70% organically sourced cotton.
Our friends from Fashion for Good had a great idea: what if we could trace our cotton, from its itchy fluffball beginnings when it is picked from the plant – all the way to the tiny soft onesie your baby’s chubby arms and legs are currently sticking out of. “What’s the use?“ you might ask, and here’s the answer: tracing verifies the harvest location.