Baby collections
From cosy bodies for little world explorers to embroidered dresses for big adventurers: find styles to suit you and your baby in our collection. Strong basics, vivid colours and relaxed cuts: easy-care, practical and high-quality. Now you can focus on what’s really important: your precious little one. You live your life; we have the look.
HAPPY HYDRANGEA COLLECTION
Cute floral prints and comfortable trousers with lots of room to move: in these styles, curious adventurers can explore the world with ease. The cheerful colours combined with the cute prints will light up your baby’s eyes like a ray of sunshine. You explore nature; we provide the looks.
SQUIRREL LEAGUE COLLECTION
Well-dressed and at fair prices: Welcome to the fluffy world of the Squirrel League! Animal lovers will adore the cute squirrel prints. Combine cosy sweatshirts with comfy jogging bottoms for the perfect adventure look.
BUNNY BAY COLLECTION
Whether it’s a ruched blouse in pink or comfortable leggings – with styles like these, nothing stands in the way of a long afternoon in the park. Your trusty companion: our favourite hoppy bunny – now let the fun begin.
HUGS & FUN COLLECTION
From an essential denim explorer shirt to a super soft cuddle cardigan: we give your imagination free rein. You go exploring; we have the looks. Together, we make memories – well-dressed and at fair prices.

KITTY CUDDLES COLLECTION
From beanies to bodysuits – all good things start with a B. Except boredom – you won’t find that in our baby styles. Practical favourites for new adventures, perfect for exploring the world together!