C&A launches world’s most sustainable denim: Cradle to Cradle Certified™ at Platinum level
Textile innovation reaching new levels of sustainable production
- World’s first textile to meet highest Cradle to Cradle Certified™ level
- C&A’s Platinum certified denim fabric paves the way for sustainable product innovations
- Developed in partnership with Rajby Textiles Ltd. and the Circular Economy advisor Eco Intelligent Growth (EIG)
- Introduced at the world’s leading Cradle to Cradle event, the C2C Congress 2020 in Berlin
Dusseldorf / Berlin, 31 January 2020 – In keeping with C&A’s pioneering spirit and commitment to driving innovation in circular fashion and sustainability, the fashion retailer is proud to announce another world’s first with ‘Beluga Denim’ – the first fabric ever to be awarded Cradle to Cradle Certified™ Platinum. Beluga Denim is currently the only fabric certified at this level worldwide by the Cradle to Cradle Products Innovation Institute. The fabric will be introduced at the world’s leading Cradle to Cradle event today, the C2C Congress 2020 in Berlin.
To create the world’s most sustainable denim fabric, C&A partnered with long-term supplier Rajby Textiles Ltd. and the Circular Economy advisor Eco Intelligent Growth (EIG). EIG collaborated with MBDC on the material health assessment component of the multi-faceted certification.
The material properties and production process were carefully developed and rigorously tested to meet the highest-level requirements for all five Cradle to Cradle Certified™ categories: material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness.
The research to identify the most suitable materials and chemicals, to enable the product to be effectively recycled, was the result of a collaborative effort between Rajby, its supplier Archroma, EIG and C&A.
Rajby’s Beluga Denim for C&A is manufactured with 100 percent rapidly renewable resources and is fully recyclable. The new fabric is optimised for material health, from Global Organic Textile Standard (GOTS) certified organic cotton fibre to the process chemicals. Additionally, the process water is kept in a closed loop devised specially for this project and the final manufacturing stage is 100% carbon neutral.
This latest achievement represents another important step in C&A’s journey towards circular fashion. A journey that began in 2017 when C&A became the first fashion retailer worldwide to launch Cradle to Cradle Certified™ Gold T-shirts. In 2018, the brand launched another global innovation with the first Cradle to Cradle Certified™ Gold jeans.
“We owe this new success to the initial inspiration of William McDonough as well as to the strong spirit of collaboration with our supply chain partner Rajby Textiles Ltd., whose knowledge and determination were instrumental in achieving this breakthrough,” said Jeffrey Hogue, C&A's Chief Sustainability Officer, at the C2C Congress 2020 in Berlin. “C&A is proud to be the first fashion brand to achieve the highest certification level within the Cradle to Cradle Certified™ Product Programme, but as with our other circular innovations, we aim to share our knowledge open source to create a pathway towards circularity for the industry.”
With nearly 1,900 stores in 21 countries worldwide and around 51,000 employees, C&A is a leading fashion retail business. C&A welcomes and provides millions of visitors each day with good quality fashion at affordable prices for their entire family. C&A is an enterprise of COFRA Holding AG with a presence in Europe, Brazil, Mexico and China. For more information, see www.c-a.com.