C&A launches another partnership with a brand supplier
Christmas shops and selected Christmas bestsellers from the decoration and gift provider in selected C&A branches and online
Düsseldorf, 7 November 2018 - At C&A, another top external brand is moving onto the shop floor. Just in time for the Christmas season, the German company BUTLERS will set up Christmas shops in seven branches of the fashion house. Customers will also be able to purchase selected bestseller products from the table and home accessories and decoration and gifts supplier in more than 300 stores across Europe as well as in the C&A online shop.
"For us, the cooperation with C&A is an excellent opportunity to increase awareness of the BUTLERS brand throughout Europe and to gain a foothold in new markets," says Wilhelm Josten, founder and Managing Director of BUTLERS.
"BUTLERS complements our fashion range with its Christmas collection, but also with sales-boosting basics and bestsellers in an optimal way," explains Mohamed Bouyaala, Director of Germany who is also responsible for New Businesses at C&A Europe. "Market research shows us that the accessories segment has significant growth potential for us, especially around the Christmas period. But our customers also receive real added value and inspiration. Shopping at C&A becomes a one-stop shop experience: A store visit that offers everything they need."
The BUTLERS Christmas markets will be available at the Cologne (Schildergasse), Düsseldorf (Schadowstrasse), Berlin (Kurfürstendamm), Munich (Kaufingerstrasse), Nuremberg, Hanover and Vienna (Mariahilfer Strasse) C&A branches. They will be set up on an area of 40 square metres. The basic range of around 50 products will also be available at selected C&A locations in Germany, Belgium, France, Spain, Slovakia and Austria as well as online.
The cooperation with the BUTLERS brand is part of C&A's new initiative to successively round off its own range with accessories and non-textile products from well-known brand manufacturers. At the beginning of October, C&A expanded its range in 30 stores to include products from the Mustang denim label. Further partnerships, for example in the fields of cosmetics, toys, baby and toddler products and home textiles, are under planning.
About C&A Europe
With around 1,500 stores in 18 European countries and more than 35,000 employees, C&A is one of Europe's leading fashion retailers. Every day, C&A welcomes more than two million visitors to its stores and offers quality fashion at affordable prices for the whole family. In addition to its European stores, C&A is also present in Brazil, Mexico and China.
For further information please visit our website: www.c-a.com
Butlers was founded in 1999 and employs a total of around 800 people. In 90 branches in Germany, Austria and Switzerland, online as well as at about 40 franchise locations in Europe Butlers offers home accessories, decoration articles and gifts. In addition, Butlers sells its products at over 5,000 external points of sale throughout Europe. The company is based in Cologne. The midsized company was already distinguished several times for its innovative concept.
Further information can be found at: www.butlers.com
Press contact Butlers
Tel.: +49 (0) 221 27 26 48 43
Press contact C&A
Thorsten Rolfes, Head of Corporate Communications C&A Europe
Tel.: +49 (0) 211 9872 2749
Mobile: +49 (0) 172 20 20 023