In the ranking recently published by DEUTSCHLAND TEST and FOCUS-MONEY on the commitment to sustainability of over 1,000 companies, C&A has been recognized as number one in the category of fashion retailers.
This result based on an in-depth consumer-opinion survey by the market research institute ServiceValue. For the survey, the opinions from over 400,000 German consumers were collected on how they perceive the “sustainable engagement” of companies across a wide range of industries based on the criteria of economic fairness, ecological effort, and socially responsible initiative. The companies that ranked highest in their industry sectors received the award, “Sustainable Engagement, 1st Place”. Survey participants chose C&A for this award in the category of fashion retailers, ahead of 28 other fashion retailers in Germany.
“Sustainability is a topic that consumers are becoming increasingly aware of,” observes Dr. Claus Dethloff, CEO of ServiceValue. As a consequence, sustainability is more and more determining the purchasing behaviour of customers, as well as their readiness to recommend a brand.
Dr. Dethloff praises C&A for its unrelenting commitment to sustainability, ranging from decisive support for organically grown cotton and better labour practices to empowering employee engagement in sustainability efforts. He believes that C&A has every right to be proud of its number-one ranking: “In comparison to other companies, C&A has succeeded in communicating its CSR initiatives in a way that is recognized and appreciated by consumers.”
Jeffrey Hogue, C&A's global Chief Sustainability Officer and Board Member at the C&A Foundation, is exuberant about the results of the sustainable engagement study. “We’re extremely pleased to be recognised for our commitment to sustainability. It confirms that consumers really do care about the behaviour of the brands that they trust.”
About C&A Europe
With over 1,575 stores in 19 European countries and more than 35,000 employees, C&A Europe is one of the leading fashion retail businesses in Europe. C&A Europe welcomes more than two million visitors per day, and provides with good quality fashions for the entire family at affordable prices. In addition to our European stores, C&A also has a presence in Brazil, Mexico and China. For more information, visit: www.c-a.com
Head of Corporate Communications, C&A Europe
Phone: +49 211 9872 - 2749