C&A Europe appoints Wim Blaauw as new Chief Digital & Transformation Officer

Today, C&A Europe announces the nomination of Wim Blaauw as its new Chief Digital & Transformation Officer, effective 1st January 2024,to strengthen the C&A Leadership Team and contribute to pushing forward the digital and omnichannel agenda on the company’s transformation journey.

Before joining C&A Europe, Wim was Chief Digital Officer at Ingka Group, responsible for developing digital capabilities and accelerating the digital transformation of the business. Wim has extensive experience in retail, supply chain and digital. He joined IKEA in the Netherlands in 2002, where he started as Store Manager for IKEA Haarlem, then Country Retail Logistics Manager. Following that, Wim worked in the UK & Ireland as deputy CEO, leading the multi-channel transformation. He later took the position of Customer Fulfilment Manager, leading all fulfilment operations globally. For the past three years, as Chief Digital Officer, Wim has been leading the accelerated digitalization and omnichannel journey at IKEA, bringing the retail and digital agendas closer together.

Wim has a degree in Economics and Supply Chain from HU University of Applied Sciences Utrecht. With a strong growth and costumer mindset, he believes in the spirit of togetherness, and is convinced that a team is stronger when pushing towards the same direction and, above all, having fun together.

Giny Boer, CEO, C&A Europe, says: “I am very pleased that, with Wim, we have been able to attract a very experienced digital expert and consumer-focused leader to strengthen our leadership team. Wim is known for connecting people and teams to achieve the best results. I am convinced that he, together with his teams, will successfully strengthen our digital business at C&A.”

Looking forward to joining the C&A leadership team, Wim shares: “The transformation journey at C&A is clearly in full swing, and I’m looking forward to accelerating that journey, together with the teams, and pushing forward a strong digital and omnichannel agenda”.

With this appointment, the C&A European Leadership Team is fully equipped to continue its successful growth plan to transform C&A Europe into a modern, omnichannel fashion retailer, under the leadership of CEO Giny Boer.

Sharing the Leadership Team’s common passion of making the C&A transformation a joint success, Wim will work alongside Betty Kiess, Chief Communications Officer; Birgit Kretschmer, Chief Financial Officer; Daniel Jimenez, Chief Merchandising Officer; Fareen Abdullah, Chief People & Culture Officer; Jason Morgan, Chief Commercial Officer; and Minette Bellingan, Chief Operating Officer.

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About C&A Europe
With over 1,300 stores in 17 European countries and more than 27,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and long-lasting fashion at affordable prices for all. For further information, please visit our website.

Press contact:
Betty Kieß, Chief Communications Officer

For any press inquiries, please contact:
Flavia Ballve, Lead External Affairs

C&A Europe I Wanheimer Straße 70 I 40468 Düsseldorf

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