Alain Caparros joins C&A Europe from REWE-Group, a large European food retailer and tourism operator, where he has been a member of the Executive Board since 2004 and CEO since 2006. Under his leadership, REWE has transformed its business and operations significantly and the company has become one of the most profitable players in its space through a relentless focus on building an omni-channel offering for its customers, driving the equity of its brands and establishing a strong and streamlined operational platform.
Martijn Brenninkmeijer, Chief Executive Officer of COFRA Holding, commented: “We believe that in Alain Caparros, C&A will have the right leader to ensure that the transformation of C&A Europe, which is showing early signs of success, accelerates further and is implemented and optimised in order to build a stronger business for the future. We are very pleased to announce his arrival at C&A and look forward to partnering with him.”
C&A Europe’s transformation programme aims to fundamentally change how the brand adds value for its customers while maintaining its deep commitment to sustainability. Through a combination of substantial investment in marketing, on-line, store improvements and operational optimisations, C&A aims to further strengthen its market position in Europe to ensure a successful future for the brand.
“Despite the rapid changes in the apparel marketplace, the values with which C&A was founded remain entirely relevant today,” said Edward Brenninkmeijer, Non-Executive Chairman Retail, COFRA Holding. “C&A is a brand trusted by generations to deliver stylish, great quality and affordable clothing that is made with respect for people and planet. This is reflected in more than two million people visiting the stores every day in Europe, as well as our rapidly growing online store, already serving 100 million customers each year. We are convinced that Alain Caparros, a recognized leader with a convincing track record in some of the world’s most competitive industries, is the right leader to build on these foundations a successful, sustainable business that successfully adapts to customers’ changing shopping preferences.”
Alain Caparros (French and German, 1956), studied in Saarbrücken and Metz and began his career in 1981 at the cosmetics firm Yves Rocher, holding various positions in Germany, Switzerland and Austria. In 1994, Mr. Caparros moved to the European discount store market leader Aldi, where he became the general director for Aldi France. In 2002, he became the CEO of Bon Appetit Group, the Swiss market
leader in food service, whose majority share was acquired by REWE-Group in mid 2003. Mr. Caparros served as a CEO of REWE-Group since December 2006.
“We set the bar high and are delighted that Alain Caparros’ departure from REWE-Group provided us with a unique opportunity to start a conversation around this partnership with him,” said Martijn Brenninkmeijer.
Alain Caparros said: “Largely based on inspiring discussions I had with Martijn Brenninkmeijer and other members of the Brenninkmeijer family, I decided to change my plans for the time after REWE. They very convincingly demonstrated the will of C&A to take on the challenges that fierce competition as well as digitalisation of the business bring about in all retail segments, and in the apparel market in particular. Having spent the past decade in food retailing and tourism, I am very aware of the amount of change needed and the dedication that is required to be successful. C&A and the Brenninkmeijer family have this dedication and I look forward to be working on the transformation of the business together with its management team and all the C&A employees.”
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C&A is a leading fashion-retail business, with more than 60,000 employees and around 2,000 stores in 21 countries worldwide – as well as a growing online presence. Welcoming more than 2.5 million visitors each day globally, C&A offers affordable fashion for the entire family. Dedicated to consistently delivering quality to our customers, C&A has been at the forefront of consumer-oriented innovation since 1841. For more information, see www.c-a.com
About COFRA Holding AG
COFRA Holding AG is the privately-owned holding of companies active in various business sectors such as apparel retail (C&A), real estate investments (Redevco) and private equity investment management (Bregal). Since 2001, COFRA provides legal, tax and financial services to the Group from its headquarters in Switzerland and other global offices. The Group employs more than 60,000 people across business operations in Europe, North and Latin America as well as Asia. Each business operates independently while striving to be a ‘force for good’ in the world, a guiding principle that has characterised the Brenninkmeijer family’s activities for six generations since the founding of C&A in 1841.