Welcome to the exciting world of fashion. Fashion retail does not begin in the stores and end with sales. Fashion is much more than that.

It all starts and ends with the consumer: Understanding behaviours, fashion as well as market trends, the competitive landscape and commercial learnings are the key ingredients to developing a collection from concept delivery. Our teams create signature styles within the three divisions men, women and kids.

Our team is dedicated to creating and acquiring commercially successful collections while ensuring great quality. To accomplish this, our Product team builds the assortment structure, while the Design team creates concepts and themes for the collection. Our Product Developers and Technicians ensure that each sample fits perfectly and meets our high standards. Meanwhile, our Quality Assurance team is fully committed to maintaining established quality standards, collaborating with suppliers to set and test specifications. The Sourcing team drives our sourcing strategy and portfolio. Managing suppliers to ensure that product requirements are always met. We care about the sources and quality of our materials as much as about the environment and are one of the biggest buyers of organic cotton – our Sustainability team and innovation team are involved in every step of the process. This includes a focus on sustainable supply chain activities as well as associations, memberships and partnerships. Besides that, our Innovation team is responsible for driving innovation in various areas, including our innovation lab, supply chain innovation and FIT as our innovation lab.