#WearTheChange: C&A launches first recycled swimwear collection
C&A starts this summer season with its focus on sustainability by launching its first swimwear collection for the whole family made with recycled nylon, including fishing nets from the ocean and plastic bottles. The recycled swimwear is part of C&A’s #WearTheChange collection and will be available in C&A stores and online from 7 May onwards.
Dusseldorf, 25 March 2020 – The launch of the first recycled swimwear collection emphasises C&A’s vision to establish sustainability as the new normal. By making a commitment to use more recycled materials throughout different product segments, the fashion retailer is positioning itself once again as one of the leaders in sustainability. The women’s styles are made with recycled nylon, while part of the men’s collection is made with recycled polyester fabricated from plastic bottles. The swimwear collection will be highlighted with the #WearTheChange tag, C&A’s label for more sustainable products and initiatives.
The bikinis and bathing suits make a statement not only with their sustainable components, but also with their bold Brazilian and animal-inspired prints that come in muted tones like dark greens and shades of brown, with accents in golden yellow and other eye-catching colours. The men’s styles feature toucan prints and striking hues and include a mini-me swim short for a matching father-and-son look. The swimwear styles are not just essential for a fashionable family beach holiday, they are an opportunity for customers to express their commitment to more sustainability in the fashion industry.
Making new things from old things is part of #WearTheChange: C&A has already taken meaningful steps to increase the use of recycled fibres in their collections in order to extend their range of more sustainable products. This includes using organic cotton, recycled cotton in denim, recycled polyester and now, in swimwear, even recycled nylon that used to be consumer waste, for example fishing nets collected from the ocean and other materials like carpet fluff and tulle. In total, approximately 50 per cent of C&A’s product range is already being made with more sustainable materials.
‘C&A has been dedicated to sustainability for many years and the recycled swimwear collection is another significant step the company is taking towards a more circular fashion system,’ says Julia Ley, Head of Brand Activation, about C&A’s newest swimwear collection.
The recycled swimwear collection will be available in C&A stores in Europe and in the online shop from 7 May 2020.
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With over 1,400 stores in 18 European countries and more than 31,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes more than two million visitors to its stores in Europe and offers quality fashion at affordable prices for the whole family. In addition to its European stores, C&A is also present in Brazil, Mexico and China. For further information, please visit our website: www.c-a.com.