C&A nominated for German Sustainability Award in the Design category
Recycled Denim conserves resources and protects the climate
Dusseldorf, 13 July 2020 - C&A has been nominated for this year’s German Sustainability Award in the Design category by the Stiftung Deutscher Nachhaltigkeitspreis e.V. and 45-strong jury of experts. The award ceremony will take place for the 13th time on 3 December 2020 in Düsseldorf. This year, Europe's largest award of its kind will include a Design category for the first time. "It is a special honor for us to be the first to be nominated in this new category. The German Sustainability Award stands for great expertise and rewards innovative solutions," says Jeffrey Hogue, C&A’s Chief Sustainability Officer. In addition to the German government, civil society organizations, trade associations and research institutions are also involved in the award.
C&A is taking part in the Design category’s premiere with "Recycled Denim". Clothing with the designation "Recycled Denim" consists of at least 20 per cent recycled cotton. A large part of the material comes from production waste. The rest of the cotton derives from old clothes. C&A’s products are independently certified by the renowned Global Recycled Standard (GRS) or the Recycled Content Standard (RCS). Customers can see the exact share of recycled cotton on the labels of trousers, skirts, or tops. Further information on the product and C&A's sustainability initiatives is available online.
"Recycled cotton is still a relatively new addition to C&A's ranges, and we see the material as an integral part of a long-term strategy towards making circularity the new norm in fashion," says Jeffrey Hogue. Today, recycled cotton can only be used to a limited extent because the cotton fibres are shortened during the recycling process. C&A supports efforts to find new ways to increase the amount of recycled cotton in future. To this end, the company co-founded the "Fashion for Good" initiative in 2017.Together with other fashion brands, C&A supports start-ups that are working towards the same goal of searching for new solutions to make fashion more sustainable.
"Recycled Denim" and "Fashion for Good" are part of C&A’s ongoing commitment towards taking a leadership role in sustainable sourcing. From 2020 onwards C&A has committed to only buying cotton from more sustainable sources: Either organically grown cotton, certified by the Better Cotton Initiative or Recycled Cotton. "We view the nomination for the German Sustainability Award for Design as confirmation of our overall sustainability strategy. Recycled denim is an important part of our circular fashion philosophy,” says Jeffrey Hogue.
With more than 1,400 stores in 18 European countries and around 31,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes more than two million visitors to its stores in Europe and offers quality fashion at affordable prices for the whole family. In addition to its European stores, C&A is also present in Brazil, Mexico and China. For further information, please visit our website: www.c-a.com.