At C&A what drives us is our desire to bring out the best in our customers. To do so we embarked on a journey to bring our collections to customers, wherever and however they prefer to shop. Naturally, this includes online. Our award winning digital advertising campaign focused on bringing our collections for women's and kid's wear in Germany to new customers. Using the innovative programmatic advertising approach allowed us to reach new customers, more quickly and more effectively. Importantly, it also enabled our team to react to performance changes and adapt our approach in real time. The positive results were very encouraging and showed us that there is a very healthy appetite for C&A's collections out there in the online world!