During the Christmas season, C&A will be raising funds through sales of holiday set of cards for Save the Children. The donations benefit refugee mothers and their children.
Since the first campaign of C&A for Save the Children in May, C&A customers have donated more than €200,000.
November 26, 2015 – This holiday season, C&A is once again encouraging its customers to support mothers and children affected by humanitarian crises. From end of November throughout the Christmas season, a range of attractive holiday set of cards will be sold for 50 cents each at European C&A stores and the online shop. For each sold set, C&A Foundation will donate 50 cents to “Save the Children”. Money raised will help provide refugee families with basic necessities, such as food and toiletries, as well as legal advice and assistance.
“Amidst all the pre-Christmas excitement we would like to remember those who need our help urgently,” says Jeffrey Hogue, Chief Sustainability Officer of C&A Global and C&A Foundation board member. “Our C&A customers have been incredibly generous thus far, and we are very grateful, but the refugee crisis is far from over. With the onset of winter, additional aid is desperately needed. We hope that our customers will join us in supporting the refugees and their families by continuing their participation in our Christmas campaign with Save the Children.”
“In emergency and crisis situations, children and mothers suffer the most,” Jasmine Whitbread, CEO Save the Children International adds. “We are pleased to have found such dedicated partners as C&A and the C&A Foundation to share in our work for children and mothers. Together, we can make a difference and make the world a better place.”
This latest initiative is part of C&A and C&A Foundation’s 3-year, multi-million Euro partnership with Save the Children. The goal is to support refugees as part of the campaign “Mothers make the difference,” which aims to help mothers and their children affected by humanitarian crises. Since the first donation campaign for Mother’s Day in May this year, C&A customers all over Europe have helped the company raise a total of more than €200,000 for Save the Children.
Over the next years, C&A and the C&A Foundation will continue to work together with Save the Children as part of their international partnership. A part of the donations will also go to the “Disaster Risk Reduction Innovation Fund”, which promotes innovative risk-reduction and resilience approaches in urban settings such as Bangladesh, India, China, Mexico and Brazil. The remaining sum will benefit the “Mothers in Crisis Fund,” which aims to provide immediate aid to women and children in need. Helping refugees plays a central role here. For example, safe spaces were set up at refugee camps in Italy and Serbia where mothers and children could heal physically and psychologically from the traumatic events they experienced. All the money raised by C&A customers will benefit refugees as part of this fund.
With more than 2,000 stores in 24 countries worldwide and around 60,000 employees, C&A is a leading fashion retail business. C&A welcomes and provides millions of visitors each day with high-quality fashion at affordable prices for the entire family.
C&A Foundation is a private foundation, affiliated with the global clothing retailer C&A. We are working to transform fashion by helping to build a more sustainable apparel industry that respect the rights of workers, improves livelihoods and conserves the environment. We work together with key partners to achieve the best results and greatest long term impact. From farmers to factory workers, we help build strong and resilient communities in all the countries we touch.
Save the Children is the world’s largest independent children’s rights organisation, working in more than 120 countries. Since 1919, Save the Children provides medical care, food, education and protection for children, regardless of their background, gender or religious beliefs. Save the Children is politically, ideologically, economically and religiously independent, so that they can permanently improve the living conditions of children and provide efficient and effective aid in war and conflict zones.