Dusseldorf, 8 March 2012 – C&A will further extend its commitment to sustainably grown cotton. The company aims to change its entire range over to sustainable cotton by 2020. This means that by that time, all T-shirts, blouses, trousers and other cotton items offered by C&A will be made of this material. Sustainable cotton is grown with less artificial fertilisers and growth promoters than are used for conventional cotton. Moreover, the cotton farmers are mindful of plant protection, the sparing use of water and soil protection. "The aim to fully change over to sustainable cotton by 2020 is another milestone within the sustainability strategy of C&A," says Andreas G. Seitz, spokesman of the European C&A Management.
At the same time, C&A also wants to further increase its sales of garments made of certified organic cotton. Organic cotton certified to the Organic Exchange 100 (OE100) standard is subject to even more stringent requirements than sustainable cotton. Organic cotton is grown without the use of any artificial chemicals and pesticides. Moreover, the crop is grown from seeds that are not genetically modified and requires considerably less water to grow than conventional cotton. This not only protects the environment and the resources in the cotton growing regions but also the health of the local cotton farmers. For C&A, organic cotton is a very dynamic issue. The company's commitment to organic cotton is seen as an investment in the future which will benefit man and the environment just as well as the company itself.
In 2011, C&A already achieved a further significant increase in the sales of its Organic Cotton label garments all over Europe. Sales climbed from 26 million in 2010 to more than 32 million items, an increase of more than 20 percent. All in all, the proportion of organic cotton products in the overall range has already risen to about 13 per cent. In the current business year, C&A will make an even bigger step forward in the sales of organic cotton products. The aim is to double the annual sales to more than 60 million organic cotton items. That target had originally been set for 2013 but will now be achieved one year ahead of time. With this, C&A will clearly strengthen its position as a leading supplier of organic cotton products.
"We are very satisfied with the development of the demand for our organic cotton garments as it reflects the positive market response to sustainably produced clothing. Our customers appreciate that we not only fulfil our commitment to offer high-quality, fashionable clothing at favourable prices but increasingly do so with a focus on sustainability of resources", adds Seitz. The commitment of C&A to organic cotton, however, extends far beyond the mere selling of these textiles. C&A also cooperates with various organisations, assists farmers in changing their growing methods, organises trainings with suppliers and invests in comprehensive development programmes aimed at extending the production capacities for organic cotton. All of this also contributes to improving the economic situation of the cotton farmers in the growing countries.
Although the cost of organic cotton are currently still higher than that of conventional cotton, C&A does not pass these increased costs on to its customers. This way, the company provides another incentive to buy organic cotton textiles and at the same time invests in active environmental protection.
C&A is now embarking on a broad campaign to inform its customers even better about the benefits of organic cotton products. This information campaign aims at further increasing the awareness among its customers. Organic cotton textiles should become a natural element of shopping at C&A and should now be found in every wardrobe. To this end, C&A offers collections for the entire family, classic and elegant as well as fashionable and hip – but all made of organic cotton.
The information campaign includes an interactive website presentation of the subject at www.welovebio.com providing entertaining information all around organic cotton and related topics.
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