With our new brand campaign “You Do You & We Do The Fashion”, we launch the next step of our modernization strategy.
The repositioning underpins the ambition to become a European consumer-centric fashion brand where consumers do not need to make compromises between a superior price value, modern and natural styles. It also highlights our perpetual commitment to values such as quality, and affordability but also sustainability and inclusiveness.
Our new brand strategy was created following an extensive market survey interviewing more than 14.000 consumers across six European countries and providing clear results that consumers prefer a brand that combines affordability, sustainability, quality and style.
The Brand Platform
Integral part of the brand campaign is a new imagery, built on emotional, stylish, natural, and authentic images that come to life in TV spots, Out-of-Home, communication in C&A stores and on digital channels across Europe. It will offer huge growth potential beyond established customers, addressing new consumer groups that are on a limited budget, but want modern and timeless fashion regardless.