C&A Europe welcomes Daniel Jimenez as new Chief Consumer & Digital Officer

Düsseldorf, 12 June 2023 – C&A Europe appoints a new member of the European Leadership Team:  Daniel Jimenez takes over the role of  Chief Consumer & Digital Officer from August 1st 2023.

Daniel takes the role previously occupied by Joris Van Roy, who decided to leave C&A last April to pursue his career outside of the company.

A proven international leader, Daniel has 27 years of experience at IKEA, during which he worked in Spain, Sweden and China in different leadership roles. He has led the multichannel and digital transformation of IKEA and brings expertise in marketing, e-commerce, retail operations, product design and innovation.

In Shanghai, Daniel worked as Managing Director for the newly established Range & Design centre for four years. Since his return in 2022 to Global IKEA, he has led Development & Innovation. In this role, on top of the consumer-focused retail operations experience, Daniel has been applying knowledge of consumer behaviors at home into product design and development.

Giny Boer, CEO, C&A Europe, says: “I am very pleased that with Daniel we have been able to attract a very experienced and truly consumer-focused leader to our team. I am convinced that he, together with his team, will successfully further improve our consumer and digital business at C&A.”

With this appointment, the C&A European Leadership Team is complete and fully equipped to continue pushing further on its successful growth plan to transform C&A Europe into a modern, omnichannel fashion retailer, under the leadership of Giny Boer, Chief Executive Officer.

Sharing the Leadership Team’s common passion of making the C&A transformation a joint success, Daniel will work alongside Betty Kiess, Chief Communications Officer; Birgit Kretschmer, Chief Financial Officer; Fareen Abdullah, Chief People & Culture Officer; Jason Morgan, Chief Operating Officer; and Suzanne McKenna. Chief Range and Sustainability Officer.

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About C&A Europe

With over 1,300 stores in 17 European countries and more than 27,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and long-lasting fashion at affordable prices for all. For further information, please visit our website.

Press contact:

Betty Kieß, Chief Communications Officer, C&A Europe
For all press enquiries, please contact: Flavia Ballve, Lead External Affairs, C&A Europe

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