C&A purpose & values

Purpose & Values

At C&A we inspire you every day to look, feel and do good.
We care for people & planet
We care for our people & planet

We aim to create fashion with a positive impact and enable consumers to make more sustainable choices.

We are consumer obsessed
We are consumer-obsessed

We have passion for fashion and for consumers. We are motivated to deliver the best products and shopping experience every day.

We keep it simple
We keep it simple

We live and breathe simplicity. We keep our relationships with one another, consumers and external partners simple and direct. Striving for simplicity in our everyday tasks and making smart and cost-conscious choices are key.

We love togetherness
We love togetherness

We love to work as a team, striving towards a common goal, coming together as ONE C&A. Our different backgrounds and competences help us face challenges and find innovative solutions.

We are forward thinking & acting
We are forward thinking & acting

Making mistakes is part of our everyday life at work and at home. What we learn from them only makes us smarter and faster. Being an always-on learning community helps us grow our business and innovate the industry.