C&A wants everyone to feel good about themselves every day. That’s what inspired us in 1841, as well as today.
At that time we pioneered ready-to-wear, quality fashion at affordable prices. It still guides us today. The C&A New Retail Experience is the latest C&A innovation to reflect our belief that everyone has the right to look and feel good every day.
Stores are the backbone of C&A. Therefore, we have modernized a first wave of 400 stores across Europe by the end of 2021.
Since then our consumers find an exciting shopping experience, where our products and a modern corporate identity (CI) go hand in hand with a focus on customer service as well as our omni-channel offer.
Implementation of new CI and logo, new brand ID, latest Denim concept, latest journey principles
Elimination and neutralization of old CI element
Investment in selected staff areas (canteen, offices)
Roll-out of WiFi to all stores