Store Concept

C&A Store concept

C&A wants everyone to feel good about themselves every day. That’s what inspired us in 1841, as well as today.

At that time we pioneered ready-to-wear, quality fashion at affordable prices. It still guides us today. The C&A New Retail Experience is the latest C&A innovation to reflect our belief that everyone has the right to look and feel good every day.

C&A Store Bremen

Stores are the backbone of C&A. Therefore, we have modernized a first wave of 400 stores across Europe by the end of 2021.

Since then our consumers find an exciting shopping experience, where our products and a modern corporate identity (CI) go hand in hand with a focus on customer service as well as our omni-channel offer.

C&A Store CI Update

Content of our CI Update program

  • Implementation of new CI and logo, new brand ID, latest Denim concept, latest journey principles

  • Elimination and neutralization of old CI element

  • Investment in selected staff areas (canteen, offices)

  • Roll-out of WiFi to all stores