The Denim Floor
First of its kind: A floor made of denim textile waste
You are walking on denim
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Why is C&A using floor made of denim?

We believe, that caring for people and the planet is not contradictory to stylishness and affordability. That is not only true for our collections, but also for the modernization of C&A stores. The denim floor is a perfect example: It is not only an eye catcher in our store. Also, for each square meter about one kilogram of denim waste is being recycled. C&A is the first big player in the industry to use the denim floor. We are piloting the innovative solution in our new C&A store in Vienna in September 2024, followed by our store in Madrid.

Denim floor made in Europe

Also the production of the denim floor is located in Europe: Aiming to create a more sustainable alternative to traditional flooring, the Swiss family enterprise LICO developed the new concept which focuses on natural materials, including the denim textile, cork underlay, and wood-based board. The majority of the materials are sourced in Europe and 80 % of the materials are recycled – for instance the cork underlay, which is made from leftovers of bottling cork production. The electricity for production at LICO comes from its photovoltaic plant and from a local hydropower plant. Energy for heating and production heat comes from thermal utilization of wood and cork production waste. The denim floor is EPD certified (Environmental Product Declaration) and awarded by the Blue Angel ecolabel by the German federal government. The solution won the Green Collection Award 2023.

How the denim floor is being produced

The denim floor is made of denim off-cuts from jeans production.

They are being prepared for further processing by a partner company in Germany.

Production of the floor made of denim

The flooring is being produced with the denim cut-offs and a cork underlay. Final steps are the coating and digital printing of the floor.

Find the denim floor in C&A stores

We introduced the new denim floor for the first time in Vienna in September 2024. In October 2024 the denim floor was installed in our C&A store in Madrid.