To do this, we conducted a consumer insights study to better understand customer motivations, perceptions, and preferences about sustainability. We also launched campaigns on our products made from more sustainable materials such as ‘Saving Water’ jeans and more sustainable cotton.
We held our first global employee engagement campaign Inspiring Women www.iw2015.org. During the two-week initiative, 23,000 employees took part and raised more than €1 million for 53 charities.
In order to truly shape the future of the fashion sector, we need to promote sustainable behaviours amongst our employees and our customers. That’s why going forward we’ll involve employees across our regions to support our global sustainability strategy. Ultimately, we want our customers to see us as the most sustainable retail fashion brand.
Read more in our report about Sustainable Lives