C&A’s response to PETA’s cashmere campaign
C&A strongly condemns the mistreatment of animals for fibre production. The cruelty towards cashmere goats as shown in the PETA video is shocking and unacceptable. While we are not aware of any such cases of abuse among our suppliers, we acknowledge that safeguarding the ethical treatment of animals in thousands of small farms in remote areas, is a challenge that requires a collaborative industry approach.
This is why we are working with the Sustainable Fibre Alliance (SFA), an international non-profit organization committed to implementing a global sustainability standard for cashmere production. So far, the SFA consists of 15 international brands and retailers who are engaging with the extended supply chain to achieve three main goals: Ensuring animal welfare, preserving and restoring grasslands and securing the livelihoods of farmers.
Most of the cashmere we source comes from some 1.500 small farms in Inner Mongolia, many of which are family owned. We have no reason to accuse these farmers of collectively violating animal rights. To suddenly stop all cashmere sourcing would amount to blanket discrimination of an entire rural community that relies on this income. C&A has decided to work closely with suppliers to gradually shift our sourcing to farms that have been independently certified. To this end, we will work with independent auditors, animal welfare and environmental organizations. We are committed to sourcing materials sustainably with respect for people, animals and the environment. We expect the farmers who supply our cashmere to adhere the same values and abide by the internationally accepted Five Freedoms for animal welfare.
Read more about our Animal Welfare Policy here.Download