Stores are the backbone of C&A. Therefore, we are modernizing a first wave of 400 stores across Europe until the end of 2021.
Our consumers will find an exciting shopping experience, where our products and a modern corporate identity (CI) go hand in hand with a focus on customer service as well as our omni-channel offer.
Content of our CI Update program
- Implementation of new CI and logo, new brand ID, latest Denim concept, latest journey principles
- Elimination and neutralization of old CI element
- Investment in selected staff areas (canteen, offices)
- Roll-out of WiFi to all stores