„If I had to sum up C&A with one word only it would be: reinvention. It is a thrilling time in the fashion industry. This is what excites me, because together we can plan how to reinvent C&A and how to prepare for the future. I want to be part of this transformation! Even the youngest staff members, no matter from which professional background or for how long they’ve been working at C&A, can contribute their ideas. And they will be heard. The pioneering work I do every day is helping to define and coordinate the strategic direction. And being involved in the implementation in different areas. This is very thrilling and I love being part of C&A's transformation."